M4 GTS - We Chat interactive app
“Be Like Water” We Chat Content
My style My Speed “Lazer Music” / We Chat
My style My Speed “E- Gaming” / We Chat
100 years of engine innovation / Agency Pitch
BMW
Work from BBDO Interone Beijing for BMW China.
As Creative Director I worked with the ECD on content ideation and production for BMW, ensuring it worked natively within the dominant player of Chinese media We Chat.
The collaborative work here spans content, film, pitching materials, editing and production.